
01.01“I really do believe that the world can be saved through design.”
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Found himself. Then lost himself.

01.01“I really do believe that the world can be saved through design.”

01.02“This future utopia idea that I talk about—it can only happen through collaboration.”

01.03“I believe that utopia is actually possible.”
Made the door wider.

02.01“The rules of the industry are figments of people’s imaginations.”

02.02“You can do it too.”

02.03“The struggle is the point.”
Made taste a holy war.

03.01“Stay hungry. Stay foolish.”

03.02“The journey is the reward.”

03.03“Your aesthetics get better as you make mistakes.”

03.04“There are no shortcuts around quality.”

03.05“Make something wonderful.”
Turned conflict into an advantage.

04.01“Please don’t call me arrogant. I’m European champion and I think I am a special one.”

04.02“I prefer not to speak. If I speak, I am in big trouble.”

04.03“When we have to fight, we fight; when we have to play, we play; when we have to suffer, we suffer. And always together.”

04.04“I was rude, but I was rude with an idiot.”

04.05“I am prepared. The more pressure there is, the stronger I am.”
Won the impossible war. Lost the peace.

05.01“I just don’t know anybody who wouldn’t want to have control over their time.”

05.02“Stand by your principles and be comfortable with confrontation. So few people are, so when the people with the red tape come, it becomes a negotiation.”
Made the impossible operational.

06.01“The value of beauty and inspiration is very much underrated.”

06.02“There are times when something is important enough, you believe in it enough, that you do it in spite of the fear.”

06.03“I don’t ever give up. I mean, I’d have to be dead or completely incapacitated.”
Bet the company on the future.

07.01“Whatever it is, run after it like we did. Run. Don’t walk.”
Turned volume into leverage.

08.01“Don’t judge me for my 100 bad ideas. Judge me for my one good one, because it’s the only one that matters.”

08.02“Trying hard in business isn’t really about ‘pushing harder’ … it’s resisting the pull to go down the easier path.”

08.03“You’d be amazed what you can accomplish if you remove quitting from your list of options in life. Never stop.”
Made power its own morality.

09.01“There are two kinds of pain … the sort that makes you strong, or useless pain … I have no patience for useless things.”

09.02“For those of us climbing to the top of the food chain, there can be no mercy. There is but one rule: hunt or be hunted.”

09.03“If you don’t like how the table is set, turn over the table.”
Made difficulty a discipline.

10.01“We cultivate minds by being exceedingly difficult.”

10.02“When someone gives you a really interesting offer that sounds incredibly good, you just say yes.”

10.03“The discipline of building a product is crazy hard, very painful. We needed a higher purpose.”

10.04“With strength comes freedom.”

10.05“We stand by them when it is convenient, and when it is not.”

10.06“One will be of no use to others if he is incapable of standing for himself.”

10.07“One must actually expose reality, not merely appear to do so.”